Cost Per Acquisition: Google vs Meta Platforms
Unraveling the Mysteries of CPA: A Google vs Meta Platforms Perspective Decoding CPA and Its Role in Strategic Decisions Deciphering Cost Per Acquisition (CPA) is one of the pivotal touchpoints that drift C-suite executives’ decisions. CPA, an ambassador of customer acquisition cost, signifies the average expense incurred to convert a potential lead into a customer […]
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