Dylan Mason

What’s the Real Cost of Ignoring TikTok in Your Business?

Leave a Comment / Campaign Innovations, Market Trends, TikTok Performance / By

Uncovering the Business Impact of Sidestepping TikTok Why TikTok Should Not Be Overlooked From my extensive experience in the realm of digital marketing, every major platform presents unique opportunities for companies. By implementing strategic algorithm-driven practices, we can sustainably grow businesses. [source]. Consider TikTok, a platform often disregarded by many high-level executives. It’s easy to […]

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Navigating Post-Pandemic Ad Strategies for Maximum Impact

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Maximizing Impact in a Post-Pandemic Advertising Landscape As a seasoned digital marketing veteran, I’ve seen firsthand how the field of advertising has evolved over the years. And yet, the challenges posed by the post-COVID-19 era are unique, requiring an innovative overhaul of advertising strategies. In the face of these challenges, I believe the maximization of

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Optimizing Customer Acquisition Costs on Facebook and Google

Leave a Comment / Acquisition Cost, Customer Acquisition, PPC Management / By

Unlocking the Art of Efficient Customer Acquisition Let’s be honest: we’ve all had our trials and tribulations with leading digital platforms such as Facebook and Google when it comes to customer acquisition. As a veteran digital marketing strategist, my journey to acquisition mastery has been a rollercoaster of experience, but a rewarding one nonetheless. After

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Choosing the Right Ad Platform: Insights for CMOs

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Insights for CMOs: A Guide to Choosing the Right Ad Platform Comparing the Titans: Google vs. Meta vs. TikTok In my years as a digital marketing expert, I’ve had a ringside view of how the right ad platform can empower strategic decision-making at the executive level, especially for CMOs. It’s not just about gaining visibility,

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Unlocking User Engagement: TikTok Ads Deep Dive

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Decoding TikTok Ads As an executive or leader in a large company, strategic decision-making forms the core of your role. It’s no secret that the world of online advertising and campaign management has experienced revolutionary changes in recent years. Among these changes, TikTok Ads has emerged as a front-runner. Stats reveal TikTok’s growing user base

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Mastering Google’s Bidding Algorithms for Maximized Revenue

Leave a Comment / Bidding Mastery, Google Bidding, PPC Maximization, Value Based Optimization / By

Mastering the Intricacies of Google’s Bidding Algorithms for Revenue Amplification As a digital marketing expert with a rich history of driving exceptional results in advertising performance, one key principle has been my guiding light — meticulous scrutiny of Goggle’s bidding algorithms and adjusting my bidding practices to work in tandem with these systems, for revenue

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Meta vs. TikTok: Ad Performance Trends for 2024

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Meta vs. TikTok: A Practical Experiment with Real-Time LTV As a seasoned digital marketing professional with a focus on the strategic decision-making that high-level business executives make, my adventures in the world of online advertising have afforded me a wealth of insight. Let’s delve into my personal journey, where I pitted Meta and TikTok against

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How TikTok Bidding Can Scale Your Business in 2023

Leave a Comment / Campaign Scaling, Growth Marketing, TikTok Performance / By

Tapping Into the Power of Bidding in TikTok to Fuel Growth Understanding the Importance of Bidding in Modern Advertising Platforms In the dynamic and fast-paced digital marketing landscape, strategic decision-making is paramount. High-level executives, including CFOs, CMOs, CGOs, COOs, and CEOs in large companies, are constantly seeking actionable insights, innovative strategies, and concrete results to

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Evaluating Meta’s Value-Based Bidding Against Google’s VBB

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Steering the Wheel of Advertising: Meta vs Google As a digital marketing specialist, you’ve most likely already discovered that every advertising platform has its unique strengths and limitations. The focus of this blog post today, is the strategic clarity that emerges from comparing Meta vs Google. These two giants in digital advertising have drastically different

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TikTok Ads vs. Google Ads: Which Delivers Better ROI?

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Breaking Down Digital Advertising: TikTok vs Google As a seasoned digital marketing strategist, I have found it essential to continually assess and compare the platforms at our disposal to ensure optimal returns. For high-level executives seeking to invest in the most profitable channels, understanding the unique advantages of each platform is key. This article will

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